Advanced Data Protection Control (ADPC)

ADPC is a proposed automated mechanism for the communication of users’ privacy decisions. It aims to empower users to protect their online choices in a human-centric, easy and enforceable manner. ADPC also supports online publishers and service providers to comply with data protection and consumer protection regulations.



Why ADPC? Cookie Banners

Reducing friction

Replacing outdated banners

You hate “cookie banners” too? ADPC would allow users to set their privacy preferences in their browser, plugin or operating system and communicate them in a simple way – limiting friction in user interaction for providers and users alike, as foreseen or panned in various innovative laws.

How can ADPC support you?
How can you support ADPC?

Individual Users

Are you tired of clicking cookie banners? ADPC enables you to automatically communicate your privacy preferences to websites.

You can manage your privacy choices on your device, e.g in your browser or operating system. Default settings can be set to communicate your choices without having your online experience interrupted, or you can set rules which determine when consents requests should be presented to you. All your decisions will be accessible through a central interface which you can edit when you want.

ADPC Publisher

Publishers and Service Providers

Automated privacy signals are part of a growing number of data privacy laws such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and the upcoming ePrivacy Regulation.

ADPC can help you to comply with such privacy regulations and respect your users’ privacy in an easy automated manner. ADPC is a great tool to improve the user experience on your site.

ADPC Web Technologies

Web Technology Developers

Many innovative solutions can be developed based on ADPC. Explore the APDC Spec, test our demo implementation, help us to improve them, help us to integrate them into many different future-ready solutions!

ADPC Browser

Web Browsers, Plugins, and Operating Systems

Browsers, plugins and operating systems have been at the forefront of implementing technical measures to protect user privacy.

ADPC will enable them to help individuals exercise their legal rights in a user-friendly, human-centric, way.


Consent Management Plattforms (CMPs)

Many websites already use so-called “Consent Management Providers” to manage privacy choices of users.

ADPC is designed to integrate with existing CMPs and allow users to sync their preferences with the records of existing CMPs, making transactions smoother for everyone.


Content Management Systems (CMSs)

Imagine a digital world in which CMSs empower millions of people to practice their right to privacy and help millions of website owners easily comply with the data protection regulations. ADPC can do just that in an easy and reliable way.

ADPC Policymakers

Policymakers, MEPs/MPs, Governments

Automated privacy signals are a part of several data protection regulations, such as the European General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and the upcoming European ePrivacy Regulation.

ADPC demonstrates how a usable, specific and interoperable signal can work in practice for the benefit of users and online companies.


Advocates, NGOs and Researchers

ADPC is the result of lessons learned in several research projects. We like to collaborate with various players to improve ADPC and integrate it into different frameworks and systems.

Explore the resources provided, help us to improve ADPC, contact us to plan our next joint project!

ADPC Data Protection Authorities

Data Protection Authorities

Easy exercise of rights and legal certainty can help reduce disputes between controllers and data subjects. ADPC can help users exercise their rights in an easy, transparent and enforceable way, as foreseen by the law.

Who are we?

How can you join us?

We are an group of computer scientists, lawyers, social scientists, cognitive scientists, and digital rights activists working together to empower humans in the digital world. We not only develop interdisciplinary solutions to enable users to protect their digital rights in a human-centric manner but also do our best to support digital platforms to improve their digital services while complying with the legal frameworks.

ADPC started as a collaboration between the Sustainable Computing Lab at the Vienna University of Economics and Business and NOYB in a joint project called RESPECTeD, partially funded by netidee.

If you want give feedback or develop ADPC futher, do not hesitate to join us!